The best SEO agencies will have examples of their work, including client testimonials and success stories while being familiar with Google’s latest algorithms. What do you need to consider about digital marketing agency Sydney.
Demand case studies of businesses similar to yours, including their keyword rankings. While it would be ideal if these examples were up-to-date, some firms may only share data from over a year ago due to privacy considerations.
1. Ask for Referrals
Ask for references from past clients of an SEO agency when looking for testimonials – asking these clients can provide invaluable insight into the strengths and weaknesses of an agency, their reporting procedures, strategy processes, reporting timelines, and reporting costs.
An authentic SEO agency should also keep you up-to-date by sending you weekly or monthly progress reports on their work, ensuring they remain responsive throughout. Do not hire any agency that does not communicate regularly.
Be wary of any SEO agency using black-hat techniques, which are unethical SEO strategies that violate search engine guidelines and may ultimately damage your site’s rankings. If you doubt an agency using such methods, don’t hesitate to ask for proof of their work before hiring them.
2. Do Your Research
Businesses should conduct thorough research when choosing an SEO agency partner. Top agencies will take the time to learn about your goals and needs before providing you with a quote or invoice.
Investigate your industry, competitors, search data, and more to meet the results that you are expecting for results. Their research allows them to create individualized strategies tailored to your business and industry.
One effective way of assessing an agency’s work is through its client portfolio. Reputable SEO companies take great pride in their work and will gladly share testimonials from past clients as proof. In addition, these firms can also provide case studies and examples as further proof of their service offerings.
3. Ask Questions
An honest SEO agency should be able to answer your queries regarding their practices and policies and provide sample reports and client testimonials.
Ask them how they approach SEO and prioritize strategies based on your goals; for example, if traffic growth is essential to you, an effective agency might prioritize keyword optimization and content production as strategies.
Your next question should focus on reporting progress. A quality SEO company should send regular weekly or biweekly reports with insights into your campaign’s progress, while any agency not providing these regular reports should be immediately eliminated as this could indicate they won’t fit your brand well; such agencies may lack communication or accountability resulting in poor performance and disappointing results.
4. Read Reviews
Though referrals from friends and colleagues may be helpful, you should also investigate an SEO agency’s online reputation by searching Google Reviews, Facebook Reviews, or any other review platforms for reviews of this company.
Any reliable SEO company should be able to show you case studies or examples of their work, which will give you an idea of their past performance and whether they suit your business.
Get testimonials from former clients to understand how well the agency interacts with its client base and provides a quality customer experience. Be sure to clearly communicate your business needs and goals to the agency to avoid confusion or disappointment in the long run.
5. Schedule a Free Consultation
When selecting an SEO agency, be sure they have experience working with various businesses and can demonstrate the results they have achieved. Ask to see case studies or testimonials from past clients as proof. Avoid agencies quick to use black-hat tactics, which may hurt website rankings in the long run.
Your SEO agency should also offer services specific to reputation management; for instance, monitoring any positive or negative mentions of your company and working to remove defamatory content that appears online.
The best SEO agencies are honest, transparent, and can communicate clearly with their clients. Furthermore, they stay up-to-date on any changes to search engine algorithms.
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